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G

G

Résumé
Contact
Expertise
  • Design Systems
  • Brand Design
  • Art Direction
  • Prototyping
  • Front-end
  • Motion
Recognitions
  • Creative Bloq ·
  • CSS Awards ·
  • Mindsparkle ·
  • SiteInspire ·
  • Landbook ·
  • Webflow ·
Associations
  • Husqvarna
  • M. Saatchi
  • Capchase
  • Framer
  • Canon
  • Volvo
Sebastian Graz, a reactive one-man brand studio with particular focus on lasting identities & digital design.
capchase
ChallengePosition the brand as a frontrunner in non-dilutable financing, while bringing to light the business-partner vibe.
Scope
  • Complete rebrand
  • Production output
  • Developer handoff
Duration3 months + retainer
Year2022
Hero icon 1
Hero icon 2
Hero icon 3
Hero icon 4
Hero icon 5
bottle
Tablet
Hero typo
Hero watch
Hero logo
Hero UI
Flow
Switch
Hero embed
The brand book was deliberately leaning towards aspirational to keep the brand open to changes.Illustrations
Illustrations
Index
Attributes
Tone of Voice
Logotype
Colors
Billboard
Background example
Background example
The website was carefully crafted to prioritize legibility and ease-of-use, with a more subdued aesthetic.Analytics
Analytics
Mobile + Careers
Landing pages
Grow page
The logotype had an important mission of being able to extend itself, yet remain unmistakably on brand.Logo reveal
Graphical variation
Logo extensions
metaview
ChallengeRebrand Metaview to surface their dedication for fairer hiring solutions, no matter the scale.
Scope
  • Rebrand & strategy
  • Production output
Duration4 months + retainer
Year2023
Hero Mobile
Hero Card
Hero Chart
Hero Icons
Hero Green Ribbon
Hero Bubble
Hero Spag
Hero CTA
The website utilized the brand’s vibrancy to the fullest extent, with bold colors, paired with tangled-ribbonny-gradientious illustrations.AI notes
AI notes
AI notes parallax
Value Proposition
Landing pages
Mobile designs
The visual language was developed in accordance with the company values, which were collaboratively refined during the early stages of brand discovery.Colors
Colors
Social asset
Mascot
Ribbon style
Setup
Blog asset
loupe
ChallengeDesign a highly shareable & inclusive conference identity, that could co-exist together with Framer’s own brand.
Scope
  • Visual identity
  • Front-end
Duration3 months
Year2020
orbs
2020
doublecap
watch
ticket
switch
icons
tablet
The website was developed in parallell with the brand, mutually influencing design choices in both directions.Homepage
Homepage
Tickets
FAQ
Venue
end
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