Sebastian Graz,a reactive one-man brand studio with particular focus on lasting identities & digital design.
ChallengePosition the brand as a frontrunner in non-dilutable financing, while bringing to light the business-partner vibe.
Scope
Complete rebrand
Production output
Developer handoff
Duration3 months + retainer
Year2022
The brand book was deliberately leaning towards aspirational to keep the brand open to changes.Illustrations
The website was carefully crafted to prioritize legibility and ease-of-use, with a more subdued aesthetic.Analytics
The logotype had an important mission of being able to extend itself, yet remain unmistakably on brand.Logo reveal
metaview
ChallengeRebrand Metaview to surface their dedication for fairer hiring solutions, no matter the scale.
Scope
Rebrand & strategy
Production output
Duration4 months + retainer
Year2023
The website utilized the brand’s vibrancy to the fullest extent, with bold colors, paired with tangled-ribbonny-gradientious illustrations.AI notes
The visual language was developed in accordance with the company values, which were collaboratively refined during the early stages of brand discovery.Colors
loupe
ChallengeDesign a highly shareable & inclusive conference identity, that could co-exist together with Framer’s own brand.
Scope
Visual identity
Front-end
Duration3 months
Year2020
The website was developed in parallell with the brand, mutually influencing design choices in both directions.Homepage